Jewelry for all

The storied family-owned company Juwelier WAGNER celebrates the bond between humans and animals with its newest collection, Walk my Love— while taking a bold step into the future with the innovative WAGNER App.

T e x t
MANUELA TIEFNIG
P h o t o s
JUWELIER WAGNER

WAGNER’s “Walk my Love” is a
shimmering tribute to the love between
humans and their pets.

The collection features pendants in eleven
dog breeds—like this elegant German Shepherd design

Sparkling joys in the heart of Vienna: Founded in 1917, Juwelier WAGNER ranks among Austria’s leading luxury jewelers. Now in its third and fourth generation, the family business is helmed by Hermann Gmeiner-Wagner and his wife Katharina, along with their children Antonia and Felix. WAGNER showcases its refined jewelry creations at two prime locations in Vienna’s city center: the flagship store at Kärntner Straße 32 and the WAGNER Boutique at Graben 21 / corner of Tuchlauben. The exclusive Rolex and Tudor Boutique by WAGNER can also be found at Graben 21 and Tuchlauben 2. Timeless design, carefully selected gemstones, and exquisite craftsmanship—grounded in the rich heritage of Viennese goldsmithing—are at the heart of the WAGNER world. In the in-house atelier, traditional artisanal skills meet cutting-edge technology to create contemporary elegance. For over 100 years, the WAGNER recipe for success has remained unchanged: honor tradition while embracing the future—and never forget our beloved four-legged friends.
Let love shine!
With the Walk my Love collection, WAGNER has created an enchanting tribute to the special relationship between humans and dogs. The name nods to the cherished ritual of daily walks shared by owners and their furry companions. “This collection is for all dog lovers who want to express their bond with their pets in a refined and elegant way,” says Antonia Gmeiner-Wagner, a proud dog owner herself. “With timeless aesthetics and meticulous craftsmanship, Walk my Love is more than just a jewelry collection—it’s a declaration of loyalty, love, and connection.” Crafted from 18k white and rose gold, each pendant captures the essence of a specific
breed—available in eleven designs, from Poodle and Dachshund to Labrador. Each necklace includes a personalized engraving tag for your pet’s name. The Walk my Love collection is now available at WAGNER stores.

WAGNER steps into the future In collaboration with renowned creative agency Studio Riebenbauer, WAGNER has developed a groundbreaking augmented reality app. The result of over two years of innovation, the WAGNER App (available for iOS and Android) bridges tradition with cutting-edge technology. Customers can now discover and virtually try on jewelry pieces from the comfort of their own home.
“To us, the perfect piece of jewelry is just a click away,” says Felix Gmeiner-Wagner. “From exclusive earrings to radiant diamond rings, timeless necklaces, or modern bracelets—our app offers a luxurious shopping experience anytime, anywhere.”
Continual innovation has been a core value of the WAGNER brand for four generations. After virtual try-ons, clients can easily schedule an in-person appointment at one of the boutiques directly through the app—bringing digital elegance to the real world.

With the new WAGNER App, clients can explore
and virtually try on their favorite pieces from home.

Antonia and Felix Gmeiner-Wagner lead the prestigious Austrian
family business in its fourth generation.

JUWELIER WAGNER

Kärntner Straße 32, 1010 Vienna
Graben 21 / Tuchlauben 2, 1010 Vienna
tel: +41 (0)1 512 0 512
Open: Mon–Fri 10 a.m. – 6:30 p.m.,

Sat 10 a.m. – 6 p.m.

juwelier-wagner.at