The Meat Magician

The Viennese company Aumaerk is redefining “convenience food.” Using a secret high-tech method, it produces meat that is always tender and juicy—and showcases it in its own restaurant.

T e x t
FLORIAN.HOLZER
P h o t o s
HERBERT LEHMANN

Harald Neumaerker, the man who redefined the juiciness of meat.

Originally focused solely on B2B, Aumaerk has also opened a shop with a restaurant in the heart of Vienna.

Harald Neumaerker has worn many hats. He was a publisher, studied medicine, repaired cars, and remains a collector of historic sports cars. He has always been a connoisseur. But what Harald Neumaerker never was, is a butcher, and even less so a chef. He even claims that he actually can’t cook. Perhaps this unique perspective allowed him to approach meat preparation in a completely different way: about twenty years ago, Harald Neumaerker was dining out with his family, excited for roast pork—only to be disappointed by tough meat and a soggy crust. The technician and researcher in him knew there had to be better methods and more reliable results, so he began his quest.
He studied ancient cooking methods of past civilizations, researched preparation techniques of various cultures, and familiarized himself with all possible techniques for cooking animal protein. Ultimately, he devised a process chain involving no less than 19 different steps, spanning 192 hours, and subjected to eight testing procedures. In the strictly secured Aumaerk factory in Strebersdorf ’s industrial area—accessible only through magnetically coded doors— meats including beef, pork, veal, and poultry are “cooked” using a combination of sound waves, magnetism, and precisely controlled temperature curves. “We go where sous-vide stops,” says Neumaerker. Chefs and food enthusiasts who hear this for the first time often react with skepticism—until they try dishes like the “Pork Royal” belly, “Big Beef Rib,” “Sunday Roast” beef, or “Mad Leg” goose leg. These cuts, so often experienced as tough, dry, or stringy, literally melt on the tongue—without any chemicals or preservatives, purely through physics.

Pork Royal, a pork belly so juicy and tender you could never replicate it at home.

 

Karin Neumaerker, a medical sociologist turned meat sommelier, samples ahead…

 

This is an experience that has evidently impressed various culinary superstars. Albert Adrià, who runs six restaurants in Barcelona, four of which are Michelin-starred, rated the Aumaerk products “10 points out of ten.” Neumaerker’s first customers were naturally those who need every cut to be consistently excellent—cruise ships and large caterers were eager buyers. In recent years, the project has also become appealing to individual consumers, thanks in part to sophisticated logistics and rapid delivery.
In the meantime, the Neumaerker family has also become familiar with the “classic” craft. Karin Neumaerker, a trained medical sociologist, completed a butchery apprenticeship and earned a degree as a meat sommelier. She now supports her husband Harald not only with quality management—her “Beef Royal” is her very own cut creation.

Yes, Aumaerk also has its own house wine, but it’s produced in a classic, traditional way… 

In September 2023, Aumaerk opened its first shop in downtown Vienna, where the guaranteed butter-soft cuts can not only be purchased vacuum-sealed for home use but also enjoyed freshly prepared on-site. In October, they took things a step further, offering gourmet evening dishes with a touch of theatrical flair, complete with flames and dry ice mist. But then, Aumaerk’s ambitions to offer “the best meat in the world,” so modesty would be rather misplaced.

Despite all the high-tech preparation methods, you can still carve a buttery-soft piece of meat with a sword.

Unassuming exterior, patented deliciousness inside.

AUMAERK

Seilergasse 14, 1010 Vienna
Tue–Sat 11.30 a.m. – 11 p.m.
tel.: +43 664 881 00 564
aumaerk.com